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Emotion is my deliverable

Every brand needs the same thing. Not just a logo, campaign or viral social post. But a feeling. Whether it's selling software or sunflowers, I craft breakthrough work that looks great. And makes people care. Get the feeling right, and the rest falls into place. 

Klaviyo
Campaign concepts

Klaviyo

Shure
New business pitch

Shure

PayPal
Campaign concepts

PayPal

Notified
Brand identity

Notified

Palo Alto Networks
Campaign concepts

Palo Alto Networks

Fierce Creatures
Illustrations

Fierce Creatures

Databricks
Brand campaign

Databricks

Monrovia
Brand-to-demand campaign

Monrovia

Macrobond
Brand identity

Macrobond

Glassdoor
New business pitch

Glassdoor

OFX
Brand-to-demand campaign

OFX

Anaplan
Website refresh

Anaplan

Alien
App concept

Alien

Klaviyo
Campaign concepts

Klaviyo
KlaviyoCampaign concepts

Shure
New business pitch

Shure
Shure New business pitch

PayPal
Campaign concepts

PayPal
PayPalCampaign concepts

Notified
Brand identity

Notified
NotifiedBrand identity

Palo Alto Networks
Campaign concepts

Palo Alto Networks
Palo Alto NetworksCampaign concepts

Fierce Creatures
Illustrations

Fierce Creatures
Fierce CreaturesIllustrations

Databricks
Brand campaign

Databricks
DatabricksBrand campaign

Monrovia
Brand-to-demand campaign

Monrovia
MonroviaBrand-to-demand campaign

Macrobond
Brand identity

Macrobond
MacrobondBrand identity

Glassdoor
New business pitch

Glassdoor
GlassdoorNew business pitch

OFX
Brand-to-demand campaign

OFX
OFXBrand-to-demand campaign

Anaplan
Website refresh

Anaplan
AnaplanWebsite refresh

Alien
App concept

Alien
AlienApp concept

Clients of all shapes and sizes

I shape brands around the world. From helping PayPal simplify complex financial products, to making premium flowers from Monrovia feel like a must-have.

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ACD / ART DIRECTOR / DESIGNER

Here's what I can do for you

Most people think creative work is mysterious. But honestly, the job isn't as complicated as it sounds. Half of it is spotting an idea early, sometimes before it even looks like one. Then protect it. Give it room to breathe, pour everything into it and stand behind it in front of the room. Do that, and the sketch nobody noticed becomes the work nobody forgets.

Rebrands that don't expire
Trendy rebrands age fast. The timeless ones treat the brand like someone, not something. Find out who that someone is. Their voice, what they wear, how they walk into a room. Design around that, and the brand holds up for decades. 13+ years of brand experience proves it.
Launches that survive the process
A launch's biggest threat isn't the deadline, it's too many handoffs. Every pass shaves a little off the idea until what ships is a shadow of what was sold. I carry the work from pitch to delivery. My latest campaign for Cloudera shipped with its spark intact. That's why it influenced $380M in revenue.
Stand out on purpose
In a crowded category, the safe choice is the risky one. Blending in costs more than standing out ever will. So I find the thing your competitors can't say and start building from there. That approach has won me 20+ creative awards. So far.
Teams that do their best work
Creatives don't need managing. They need air cover, feedback that flows both ways and someone who still sketches alongside them. Run a team that way and watch it grow. The work gets better with every project and the people stick around.