CLIENT

Paypal

INDUSTRY

Financial technology

PROJECT

Campaign concepts

Concept 01

A universal truth

No one can tell your story better than you.

The idea

It's time to make your own headlines.

The campaign

It's good news for business. 

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment. We shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button. This concept focuses on unexpected imagery and copy to capture the audience's attention. It breaks free from the typical office scenes overused in B2B marketing.

Key visuals

Homepage takeover

Direct mail

:60 second TV script

Static plays as our broadcast takes over the TV.

We interrupt your streaming program for Breaking Business News.

Zoom in on anchorwomen at the studio.

This is Brenda Hill. Late last night a mysterious transaction involving PayPal, an e-commerce store, and a life-size Bigfoot outfit was afoot.

Sandra, give us the latest update.

Cut to news report walking through the woods.

Yup, that's right Brenda. We're here in the Oregon forest looking for the alleged customer.

Last night a potentially fraudulent order was placed on MonsterCostumes.com for a life-size outfit of Bigfoot. But because they use PayPal's risk management tools for their business, it was simple. The customer’s transaction was validated and the order shipped on time.

Sir, can you tell us, will you be a repeat customer?

Man in Bigfoot costume grunts and nods.

Well, you heard it here first folks.

PayPal is helping customers get their orders and businesses overcome risk. Creating new PayPal believers along the way.

Cut to news studio.

Thanks Sandra. That's one big mystery, finally put to bed.
PayPal is more than just a button. The secret’s out.

Concept 02

A universal truth

When your customers win, so do you.

The idea

Get the best of both worlds.

The campaign

It all adds up.

Piece by piece, PayPal has built the foundation for a better customer experience. That's what happens when you have 20+ years of experience helping businesses and consumers. It all adds up to be a whole lot more than just payments. This concept leans into PayPal’s unique design system of intersecting shapes to reinforce the idea of bringing together businesses and consumers.

Key visuals

Live event gameshow

OOH mural

Storyboards

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Brandon Levin
Associate Director Strategy: Kyle McCarthy
Director Client Services: Megan Gonella + Claire Rubin

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Brandon Levin
Associate Director Strategy: Kyle McCarthy
Director Client Services: Megan Gonella + Claire Rubin