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CLIENT

PayPal

CLIENT

PayPal

CLIENT

PayPal

CLIENT

PayPal

INDUSTRY

Financial Technology

INDUSTRY

Financial Technology

INDUSTRY

Financial Technology

INDUSTRY

Financial Technology

CREATIVE FIELD

Campaign Concepts

CREATIVE FIELD

Campaign Concepts

CREATIVE FIELD

Campaign Concepts

CREATIVE FIELD

Campaign Concepts

CREATIVE FIELD

Campaign Concepts

Concept 01

Concept 01

Concept 01

Concept 01

Concept 01

A universal truth   —   No one can tell your story better than you.

The idea   —  It's time to make our own headlines.

The campaign   —   It's good news for business. 

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment, where we shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button.

A universal truth   —   No one can tell your story better than you.

The idea   —  It's time to make our own headlines.

The campaign   —   It's good news for business.

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment, where we shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button.

A universal truth
No one can tell your story better than you.

The idea
It's time to make your own headlines.

The campaign
It's good news for business.

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment, where we shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button.

A universal truth
No one can tell your story better than you.

The idea
It's time to make our own headlines.

The campaign
It's good news for business.

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment, where we shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button.

A universal truth
No one can tell your story better than you.

The idea
It's time to make our own headlines.

The campaign
It's good news for business.

In this witty, spoof-inspired campaign, we host our own 'Breaking Business News' segment, where we shine a spotlight on the truth about PayPal. Spoiler alert, it's so much more than just a button.

Concept 1

Key Visuals

Key Visuals

Key Visuals

  

  

Concept 1_Visual 1 marry
Concept 1_Visual 2 risk

Homepage Takeover

Homepage Takeover

Homepage Takeover

 

 

Concept 1_Takeover

Direct Mail

Direct Mail

Direct Mail

 

 

Concept 1_Tshirt

:60 Second TV Script

:60 Second TV Script

:60 Second TV Script

 

  

[Static plays as our broadcast takes over the TV]

We interrupt your streaming program for Breaking Business News


[Zoom in on anchor women in the studio]

This is Brenda Hill. Late last night a mysterious transaction involving PayPal, an e-commerce store, and a life-size Bigfoot outfit was under foot.

Sandra, give us the latest update.


[Cut to news report walking through woods]

Yup, that's right Brenda - were here in the Oregon forest right now, looking for the alleged customer.

Last night a potentially fraudulent order was placed on MonsterCostumes.com for a life-size outfit of Bigfoot. But because they use PayPal's end-to-end suite of payment processing, checkout, and risk management tools for their business, it was simple. The customer’s transaction was seamlessly validated and the order shipped on time.

Sir, can you tell us, will you be a repeat customer?


[Man in Bigfoot costume grunts and nods]

Well, you heard it here first folks.

PayPal is helping customers get their orders and businesses overcome risk, creating new PayPal believers along the way.


[Cut to news studio]

Thanks Sandra. That's one big mystery, finally put to bed.

PayPal is more than just a button. The secrets out.

Concept 1_Script Images

Concept 02

Concept 02

Concept 02

Concept 02

Concept 02

A universal truth   —   When your customers win, so do you.

The idea   —  Get the best of both worlds.

The campaign   —   It all adds up.

Piece by piece, PayPal has built the foundation for a better customer experience. That's what happens when you have 20+ years of experience helping business and consumers. It all adds up to be a whole lot more than just payments.

A universal truth   —   When your customers win, so do you.

The idea   —  Get the best of both worlds.

The campaign   —   It all adds up.

Piece by piece, PayPal has built the foundation for a better
customer experience. That's what happens when you have 20+ years of experience helping business and consumers. It all adds up to be
a whole lot more than just payments.

A universal truth
When your customers win, so do you.

The idea
Get the best of both worlds.

The campaign
It all adds up.

Piece by piece, PayPal has built the foundation for
a better customer experience. That's what happens when you have 20+ years of experience helping business and consumers. It all adds up to be a
whole lot more than just payments.

A universal truth
When your customers win, so do you.

The idea
Get the best of both worlds.

The campaign
It all adds up.

Piece by piece, PayPal has built the foundation for a better customer experience. That's what happens when you have 20+ years of experience helping business and consumers.
It all adds up to be a whole lot more than just payments.

A universal truth
When your customers win, so do you.

The idea
Get the best of both worlds.

The campaign
It all adds up.

Piece by piece, PayPal has built the foundation for a better customer experience. That's what happens when you have 20+ years of experience helping business and consumers. It all adds up to be a whole lot more than just payments.

Concept 2

Key Visuals

Key Visuals

Key Visuals

  

  

Concept 2_Visual 5
Concept 2_Visual 6

Live Event Gameshow

Homepage Takeover

Homepage Takeover

 

 

Concept 2_Gameshow
Concept 2_Mural

Painted OOH Mural

Direct Mail Newspaper

Direct Mail
Newspaper

 

 

Video Storyboards

Video Storyboards

Video Storyboards

  

  

Concept 2_OOH_Corner_InSitu

© 2024 Ben Trimberger