CLIENT

Shure

INDUSTRY

Collaboration and conferencing

PROJECT

New business pitch

Concept 01

A universal truth

The worst seat in any meeting is the one behind a screen.

The idea

A great conversation pulls you in.

The campaign

Conversations that come alive.

The best meetings don't feel like a meeting. The cameras, screens, even the walls themselves fade away — making room for the conversations. The ideas. The people. They fill the space around you until you're not in a meeting anymore. You're somewhere else entirely.

This concept puts people right in the middle of the conversation, turning meetings into moments you can reach out and touch. That's what meeting room solutions built for the modern workplace can do.

Key visuals

Creative agency proposal

C-Suite full-funnel messaging

Verticalized Creative

Experiential exhibit

DM pop-up book

Robert Irwin influencer series

Video Series: Out Of Office

Open on A dragon flying through the sky in beautiful mythical world. The team rides its back, gesturing at the clouds like they're framing shots.

LEA: And this is our opening. The hero rides in on the dragon.
THE DRAGON (turning its head): The dragon has a name, Lea.
LEA: Oh yes... rides in on Gerald. Thank you.

The Tile opens revealing Diego who has just joined the conversation on the dragon.

DIEGO: Wait - what if the hero doesn't ride him at all? What if Gerald is the hero?
GERALD (choking up): ... Finally. Someone sees me.

AMARA (from the back): Yes! Love it. Do we even need the humans?
LEA: We're humans, Amara.

The team's flying, locked in, every word landing over the roar of the wind.

DIEGO: Okay, now for the big finish. Gerald soars over the city and...

We match cut on the dragon who now is soaring over a real neighborhood.

Gerald swoops down toward a window into a kitchen.
Open on Diego's kitchen. He's in joggers on a call with his team.
And there's Gerald, enormous, wrapped around a table.

DIEGO: ...soars over the city. That's the pitch.
LEA (from the laptop): Gerald's gonna love it.
DIEGO (gesturing at the dragon in the kitchen): He's, uh - he's right here, actually.
LEA: Great work team! Send me the deck. We start production Monday.

SUPER: When every word lands, their movie pitch comes alive.
SUPER: Shure. Modern collaboration solutions.

Cut back to the dragon in the kitchen, his tail knocks a mug, and we hear a baby cry.

GERALD (whispering, mortified): Opp... did I wake the baby?

Contribution

ACD Art: Ben Trimberger
ACD Art: Josh Scott
ACD Copy: Matt Mundy
ECD: John Langstone
Strategy Director: Stephanie Toronidis
Director Client Services: Jane Cartwright

Contribution

ACD Art: Ben Trimberger
ACD Art: Josh Scott
ACD Copy: Matt Mundy
ECD: John Langstone
Strategy Director: Stephanie Toronidis
Director Client Services: Jane Cartwright