CLIENT

Monrovia

INDUSTRY

Plant nursery

PROJECT

Brand-to-demand campaign

A blooming success

The challenge

Monrovia has been growing premium high-quality plants for nearly 100 years. But awareness among affluent gardeners was slipping. They needed customers to seek them at local garden centers and ask for the brand by name. With the ultimate goal of boosting in-store foot traffic and driving larger retailer orders.

The solution

"Look for the green pot" was introduced as a unifying symbol. It created something instantly recognizable in-store and in ads. The campaign created a high-end elevated look that matched Monrovia’s premium position. Real-time weather targeting optimized ad delivery during ideal gardening conditions. Every touchpoint reinforced the brand’s promise while inspiring gardeners to imagine what they could grow.

The outcome

• 120% increase in conversions
• 122% increase in store visits
• 50% decrease in cost per store visit
• 171% increase in social engagement
• 11.5% increase in aided brand awareness

Video

Print

Website takeover

Social carousel

Social interactive ad

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Tom Parrette
Production Designer: Dan Egan
Animator: Sam Smith
Director Client Services: Chris Becker

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Tom Parrette
Production Designer: Dan Egan
Animator: Sam Smith
Director Client Services: Chris Becker