CLIENT

OFX

INDUSTRY

Financial technology

PROJECT

Brand-to-demand campaign

Making money more human

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers. 

Results

• Winner of 5 industry awards.
• 32% increase in revenue YoY.
• 2nd highest revenue-generating month.
• CTR was 3x higher than benchmarks.
• VCR was 20% higher than benchmarks.

Short-form video

Social carousel

Creative development

Full-funnel marketing engine

Social interactive ad