CLIENT

OFX

INDUSTRY

Financial technology

PROJECT

Brand-to-demand campaign

Meet the money movers

The challenge

OFX provides global currency solutions. They have the expertise, track record and the human touch. What they didn’t have was recognition. Banks still held the mindshare, with customers defaulting to them out of familiarity. OFX needed to inspire trust and awareness across two core audiences, affluent individuals and small businesses. The challenge was to show them that 24/7 human support can make all the difference.

The solution

We launched the "OFXperts" campaign — giving the spotlight to OFX employees themselves. Their stories made the brand human, relatable and credible in ways banks could never match. Our global full-funnel strategy amplified these voices across channels. It educated both consumers and businesses, while disrupting a category dominated by big banks.

The outcome

• Winner of 5 industry awards
• 32% increase in revenue YoY
• 2nd highest revenue-generating month ever
• CTR was 3x higher than benchmarks
• VCR was 20% higher than benchmarks

Short-form video

Social carousel

Creative development

Full-funnel social

Social interactive ad

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Tom Parrette
Production Designer: Dan Egan
HTML5 animator: Justin Gross
Animator: Sam Smith
VP Client Services: Kevin Flint

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Tom Parrette
Production Designer: Dan Egan
HTML5 animator: Justin Gross
Animator: Sam Smith
VP Client Services: Kevin Flint