CREATIVE FIELD

Brand-to-Demand Campaign

CREATIVE FIELD

Brand-to-Demand

CREATIVE FIELD

Brand-to-Demand

CREATIVE FIELD

Brand-to-Demand Campaign

CREATIVE FIELD

Brand-to-Demand Campaign

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers.

Results
Winner of 5 industry awards.
32% increase in revenue YoY.
2nd highest revenue-generating month.
CTR was 3x higher than benchmarks.
VCR was 20% higher than benchmarks.

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers.

Results
Winner of 5 industry awards.
32% increase in revenue YoY.
2nd highest revenue-generating month.
CTR was 3x higher than benchmarks.
VCR was 20% higher than benchmarks.

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers.

Results
• Winner of 5 industry awards.
• 32% increase in revenue YoY.
• 2nd highest revenue-generating month.
• CTR was 3x higher than benchmarks.
• VCR was 20% higher than benchmarks.

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers.

Results
• Winner of 5 industry awards.
• 32% increase in revenue YoY.
• 2nd highest revenue-generating month.
• CTR was 3x higher than benchmarks.
• VCR was 20% higher than benchmarks.

OFX provides global currency transfer solutions with personal, 24/7 support. However, despite their twenty-year leadership, brand awareness remained low as people defaulted to local banks. To tackle this, we launched a full-funnel approach for both consumer and business audiences. By focusing on consistent education, we boosted brand awareness and made lead generation more efficient, leading to increased online transfers.

Results
• Winner of 5 industry awards.
• 32% increase in revenue YoY.
• 2nd highest revenue-generating month.
• CTR was 3x higher than benchmarks.
• VCR was 20% higher than benchmarks.

Creative Development

Creative

Development

Creative Development

Full-funnel Marketing Engine

Full-funnel

Marketing Engine

Full-funnel
Marketing Engine