CLIENT

Macrobond

INDUSTRY

Financial technology

PROJECT

Brand identity

Single force of truth

The challenge

Macrobond is a macroeconomic research platform trusted by top banks, hedge funds and analysts. But awareness was low outside of Sweden. Leadership had their eye on the North American market. Trouble was, the brand, website and product were speaking three different languages. None of them said this is the future of finance. Economists were drowning in tabs, spreadsheets and second-guessed sources. 

The solution

The answer was simple. Become our audience's single force of truth.

The brand grew up, becoming tech forward and timeless with eye-catching visuals. Evolving from just a data repository to a trusted research platform.

The website stopped reading like a spec sheet and started having a point-of-view. Rebuilt to house a growing offering and guide different audiences down different pathways.

The product became AI forward. Windows were reimagined as a single open canvas. Ideas, charts and discovery all happened in a single space with users and AI.

The outcome

A relaunch that took a European favorite and made it a North American contender. It's not just a new look, but a foundation built to carry them for years. The product redesign that started as a proposal is now greenlit and in development. Their future is just beginning.

PROJECT 01 / BRAND IDENTITY

Research and discovery

Visual explorations

The new Macrobond identity

Project 02 / Website Overhaul

Foundational UX mapping

Design and development

Hero graphic design system

Project 03 / Product Reimaginged

Proof of concept

Sample user journey

Visual explorations

Motion samples

Contribution

Art Director: Ben Trimberger
Creative Director: Brandon Levin
Copywriter: Steve Anacker
Content Strategist: Kristen Watterson
UI/UX Designer: Oleg Savchuk
Brand Designer: Hermes Mazali
Motion Designer: Charles Davis
Developer: Rabih Sallman
Strategy Director: Jennifer Jeffrey
Client Partner: Audra Brown
Project Manager: Megan Rogers

Contribution

Art Director: Ben Trimberger
Creative Director: Brandon Levin
Copywriter: Steve Anacker
Content Strategist: Kristen Watterson
UI/UX Designer: Oleg Savchuk
Brand Designer: Hermes Mazali
Motion Designer: Charles Davis
Developer: Rabih Sallman
Strategy Director: Jennifer Jeffrey
Client Partner: Audra Browns
Project Manager: Megan Rogers