CLIENT

Notified

INDUSTRY

Public relations technology

PROJECT

Brand identity

Your story goes here

The challenge

Fresh off a private equity acquisition, Notified needed more than a facelift. They needed a full identity overhaul. PR felt stuck in the past, outdated and irrelevant. The brand had to prove it wasn’t part of a dying industry but the one rewriting its future.

The solution

Your story goes here. That was the guiding principle behind a complete rebrand designed to put Notified back at the center of corporate communications. A bespoke illustration system became the cornerstone of the new identity, expressing complex concepts with clarity and style. Notified transformed its image from legacy provider to category leader.

The outcome

Our rebrand gave Notified more than a new look. It gave them new value. The company emerged revitalized, commanding attention in a fading category. Notified went from outdated to outperforming, and ultimately sold for a profit.

Logo redesign

Brand guidelines

Motion

Illustration system

Tiered structure

Illustration family

Brand in-action

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Brandon Levin
ACD Art: Josh Scott
Art Director: Masen Betts
Senior Copywriter: Callum Macdonald
Production Designer: Dan Egan
Animator: Charles Davis
VP Strategy: Jacob Golding
VP Client Services: David Neal

Contribution

ACD Art: Ben Trimberger
Senior Copywriter: Steve Mulliken
GCD: Brandon Levin
ACD Art: Josh Scott
Art Director: Masen Betts
Senior Copywriter: Callum Macdonald
Production Designer: Dan Egan
Animator: Charles Davis
VP Strategy: Jacob Golding
VP Client Services: David Neal