CLIENT

Databricks

INDUSTRY

Data platform

PROJECT

Brand campaign

The data team effect

The challenge

Databricks allows companies to build, manage and deploy their enterprise data. They were the up-and-comer in a category dominated by giants. To compete, they needed more than a product pitch. Their campaign needed to elevate their profile, build trust and connect with the audience on an aspirational level.

The solution

We turned to the most powerful proof a challenger brand can have. Its customers. Through real stories and case studies we created "The data team effect", a campaign that highlighted how businesses rely on their data teams to solve big problems. And deliver even bigger outcomes. Behind every great company is a great data team. This framed Databricks not just as a platform, but as a force enabling business to transform the world with data + AI.

The outcome

• Winner of 4 industry awards
• 1,000+ target accounts reached
• 98% VCR, well above benchmarks
• 133% increase in LinkedIn ad recall
• 102% uplift in demand engagement rate