CLIENT

Klaviyo

INDUSTRY

Marketing automation

PROJECT

Campaign concepts

Concept 01

A universal truth

You get out what you put in.

The idea

Data in. Magic out.

The campaign

Data. Tada.

Klaviyo is a marketing automation platform that creates personalized customer experiences. It's a magic machine. All of your lifetime customer data goes in, then state-of-the-art marketing tools spring into action pushing out marketing magic. This concept focuses on using eye-catching dynamic industry visuals and the logo mark to create a unique and ownable campaign for Klaviyo.

Key visuals

Design system

Landing page

Concept 02

A universal truth

The eyes are the windows to the soul.

The idea

You can't connect with someone you can't see.

The campaign

Hello customers.

Klaviyo is a marketing automation platform powered by a customer database platform. It allows you to gain a complete view of your customers. So, you can put a face to every order number and know exactly what they want. This concept personifies the audience’s pain points in a head-turning way, showing what it’s like to market to a customer you can’t see.

Key visuals

Landing page

Direct mail